Being an all- women’s fitness center, the manager should tailor all of the clubs’ equipment, services, and memberships around women. For example, women’s fitness centers should include a nursery or baby-sitting service. Most women are the primary caretakers of their children throughout the day. Although this roll in a woman’s life has been changing over the years, many women still fulfill all of the tasks of a super-mom: go to work, pick up the kids, run errands, drop off the kids, cook, clean…and the list goes on. Therefore, exercising should be “me” time: taking the time to relax without any worries and do activities that are enjoyable and beneficial for ME. Why pay a babysitter to watch your kids when you can bring them to the gym with you? It’s quick, easy, reliable, and inexpensive!
Group fitness! A workout craze that has been popular since the 80s and is not going away anytime soon. No matter what class it is- mind/body, weights, cardio, intervals- you name it, women’s fitness includes them all, and they are all packed at peak hours of the day. Women love their classes, so women’s fitness centers focus on providing their members with the best classes and the best instructors. Staying on top of the newest trends like Zumba and high-intensity interval training is what women’s fitness is all about, so if you’re looking for the hottest new class, be sure to visit a women-only gym in your area!
Besides group fitness and nursery, members of women’s fitness centers like saunas, cardio equipment, and weights. Cardio equipment is very important in women’s fitness centers. Cardio machines, such as a treadmill or elliptical, are used for a warm-up, cool down, or an extra calorie burn before going home. Sometimes these machines are used for social hour or sometimes for athletic training purposes. Other types of cardio, like stationary bikes, are used for rehab purposes. Other important services of women’s fitness are nutritional coaching, personal or group training, and equipment demos.
Simply by stepping through the door and joining a women’s fitness center, you have a greater chance of achieving the results and goals that you want. You will automatically feel more comfortable in an all-women’s gym. You are not surrounded by men looking at you, making noises, or judging you. What you are surrounded by are women who are there for the same reasons as you: to workout, sweat, relieve stress, relax, and achieve their goals, whether their goals are to gain muscle, lose weight, or become healthier. Also, chances are this women-only fitness center is smaller than most coed gyms. This means that you’ll get better service and help when you need it, and you’ll be in a more friendly environment. Women fitness centers are centered on service because women need and want guidance. You will most likely receive a fitness assessment, tour of the club, and equipment demo in an all-women’s gym. You’ll have access to everything while you’re working out next to someone else who wants results, not a quick look at a good-looking 25 year old stud. As Shari Whitley, the owner of women’s fitness centers in Chicago called Women’s Workout World states, “we’re not in the business of selling health club memberships; we’re in the business of service and results.” This statement perfectly sums up the world of women’s fitness- a world focused on results: looking good and feeling great!